PictureRx Awarded Phase II SBIR Contract to Improve Medication Safety

November 13, 2013

PictureRx Receives Competitive $1.2 Million Award from NIH

CHATTANOOGA, Tenn., November 13, 2013 PictureRx announced today it has been awarded a Phase II Small Business Innovation Research (SBIR) Contract from the National Institute for Minority and Health Disparities to continue the development and evaluation of tools to enhance medication safety.

The SBIR program is highly competitive, and encourages domestic small businesses to engage in Federal Research/Research and Development (R/R&D) that has a strong potential for commercialization. Through a competitive awards-based process, the SBIR program enables small businesses to leverage their technological capabilities and provides the incentive to profit from its commercialization.

During initial SBIR Phase I research, PictureRx developed and evaluated illustrated medication instructions.  These instructions were evaluated as part of a randomized, controlled trial involving 200 patients and demonstrated increased understanding of medications and patient satisfaction.  Previous research demonstrated similar improvements in a broad range of populations including the elderly, those taking multiple medications, and those who had some non-adherence at baseline. The tools address health literacy, an important and under recognized barrier for medication safety and adherence.

During Phase II, PictureRx will expand its tools to improve medication history taking.  Research shows that nearly 60% of medication histories taken in acute care settings contain errors.  Inaccurate medication histories have numerous patient safety implications.  PictureRx is developing automated solutions that are intended to improve the accuracy and efficiency of the process, leading to substantial cost-savings for healthcare providers.

Sunil Kripalani, MD, Co-Founder of PictureRx and national expert in health literacy noted, “Taking an accurate medication history is extremely challenging for healthcare providers.  By pulling data from multiple sources and engaging patients in a way that respects health literacy challenges, we’ll be able to develop a solution that is faster and more accurate than what is currently available.  With an accurate medication history in hand, providers are positioned to deliver the highest-quality medical care possible.”

Funding from the SBIR program will allow PictureRx to complete development and implementation of the solution at 3 hospital partners and rigorously evaluate the results.  Dane Boyington, PhD, Co-Founder and Chief Technology Officer added, “We’ve received a tremendous amount of interest from hospital partners around the country in response to this technology.  We anticipate finalizing partner selection early next year and working closely with them on this important venture.”


PictureRx develops innovative tools that simplify medication management. Our mission is to help patients and caregivers live safer and healthier lives. The company was founded by physician-researchers at Emory University, technologists and patients to help those with limited health literacy. The company is based in Chattanooga, TN and is privately held.

For more information about PictureRx visit www.mypictuerx.com

Media Contact

Arun Mohan, MD, MBA, Co-Founder and President, 404-734-7065 arun@mypicturerx.com