Our Company

For more information about our new company, see http://bioscapedigital.com/

PictureRx was inspired by the many patients who have difficulty taking their medicines correctly, and by their friends and family members who try to help them. PictureRx grew out of research which proves that using pictures helps both children and adults remember what medicines to take, what they are for, and how to take them. PictureRx is one of the few medication aids that has been tested in clinical research studies. Four out of 5 patients said PictureRx helped them keep up with their medicines.

PictureRx is simple on the surface. Behind the scenes is our innovative, patent-pending technology. PictureRx has received attention from the Wall Street Journal and was ranked among the top 50 finalists in the American Express Members Project, in a field of over 8,000 entries.


The PictureRx team brings a unique combination of medical, business and technical expertise to deliver innovative web-based health literacy tools. Medical doctors, engineers, and veteran business people work together to make PictureRx a safe, accurate and simple way to manage your medicines.

Sunil Kripalani, MD, MSc, is an Associate Professor and Chief of Hospital Medicine at Vanderbilt University. He is one of the nation's top researchers on health literacy, patient education, and medication adherence and safety. Sunil's research has been funded by the National Institutes of Health, Agency for Healthcare Research and Quality, Robert Wood Johnson Foundation, and American Heart Association. He received his undergraduate degree summa cum laude from Rice University, medical degree with honors from Baylor College of Medicine, and completed his residency in internal medicine at Emory University.

Arun Mohan, MD, MBA, is Associate Vice Chair for IT in the Department of Medicine at Emory University and Medical Director for Care Coordination at Emory University Hospital, a 587-bed academic medical center. Arun brings nearly a decade of experience in healthcare and developing and evaluating technology to improve healthcare. A former board member of the American Medical Association Foundation, Arun has received numerous awards for his work including being recently recognized as one of Georgia's "Top 40 Under 40" by Georgia Trend magazine. Arun earned his BA from Swarthmore College and his MD/MBA from Emory University where he was a Soros Fellow. He completed his residency in internal medicine at Cambridge Hospital and Harvard Medical School.

Dane Boyington, PhD, is co-Founder and Chief Technical Officer of Thinking Media, a successful company focusing on e-learning development designed to improve workplace literacy for Fortune 500 industrial companies and government. Thinking Media for over 15 years has focused on the use of technology to provide resources in the education, healthcare and technology fields. Thinking Media created the KeyTrain® Curricula System that was acquired by ACT (American College Testing) where he served as Vice President. Thinking Media has received many awards including Small Business of the Year by the Chattanooga Chamber of Commerce. Dane holds a doctorate in Chemical Engineering from the University of California at Berkeley, and a B.S.in Chemical Engineering from the University of Florida with high honors.

Sheila Boyington, MS, PE is co-Founder and President of Thinking Media. Thinking Media was the creator of KeyTrain®  that was acquired by ACT (where she also served as Vice President) and has been hailed as the most effective system for improving basic skills, and is currently used by millions of students/clients in high schools, community colleges, one stops and major corporations in throughout the United States and abroad. Sheila has won numerous awards for her Entrepreneurship and Leadership including the Athena, Navigator of Entrepreneurship, Supernova, and Chattanooga Engineer Entrepreneurship of the Year. Sheila is a registered Professional Engineer, and holds a Masters Degree in Environmental Engineering from the University of California at Berkeley and a B.S. in Chemical Engineering from the University of Florida.