PictureRx Privacy Policy

At PictureRx, we understand that your health is a very personal matter. We appreciate the trust you've placed in us and are committed to maintaining the confidentiality, integrity and security of any personal information about our users. We are proud of our privacy practices and the strength of our site security and want you to know how we protect your information and use it to provide to you the service on MyPictureRx.com (the "Service").

PictureRx stresses its privacy and security standards to guard against identity theft and provide security for your account information and other data. We constantly re-evaluate our privacy and security policies and adapt them as necessary to deal with new challenges.


PictureRx, LLC is a licensee of the TRUSTe Web Privacy Seal Program. TRUSTe is an independent, non-profit organization whose mission is to build user's trust and confidence in the Internet by promoting the use of fair information practices. This privacy statement covers the Web site www.MyPictureRx.com. Because this Web site wants to demonstrate its commitment to your privacy, it has agreed to disclose its information practices and have its privacy practices reviewed for compliance by TRUSTe.

If you do not receive acknowledgement of your inquiry or your inquiry has not been satisfactorily addressed, you should contact TRUSTe at http://www.truste.org/consumers/watchdog_complaint.php TRUSTe will then serve as a liaison with us to resolve your concerns.

1. Your Privacy is not for sale

Simply put, we do not and will not sell or rent your personal information to anyone, for any reason, at any time.

2. We limit the collection and use of personal information

Certain areas and features of MyPictureRx.com are available to you without registration or the need to provide to us any information. However, in order to benefit from the full functionality of the Service, you need to register as a member and in so doing, to provide a Login ID in the form of an email address, a password and your date of birth (collectively the "Registration Information"). PictureRx makes every effort to allow you to retain the anonymity of your personal identity and you are free to choose a Login ID email address and password that keeps your personal identity anonymous.

Access to your Registration Information and your personal financial data is strictly restricted to PictureRx employees and contractors, as needed, in order to operate, develop or improve the Service. These individuals have been subject to prior background checks and are bound by confidentiality obligations. They may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.

Personally identifiable information generally includes information that could be used to determine your identity, such as your name, address, phone number, e-mail address (if it contains some part of your name) gender, birth date, occupation, personal interests and other demographic information. With the exception of a Login ID in the form of an email address, which may be provided on an anonymous basis, and the birthdate, PictureRx does not require any information from you that might constitute personally identifiable information, though adding this information may include the quality of the experience and the usefulness of the service.

PictureRx requires a Login ID email address from you in the following circumstances:

* Registration for the Service;

* Registration for any PictureRx Newsletter;

* The use of any Forums on PictureRx.com; and

* To respond to any correspondence, such as emails or letters, from you.

If you elect to receive mobile SMS text message alerts from the Service, you will need to provide PictureRx with your mobile number in order for us to send these messages to your mobile phone.

3. Your Registration Information is kept private

PictureRx does not sell or rent your Registration Information at any time.

PictureRx uses your Registration Information only as follows:

* to analyze site usage and improve the Service;

* to deliver to you any administrative notices, medication alerts and communications relevant to your use of the Service;

* to fulfill your requests for certain products and services;

* for market research, project planning, troubleshooting problems, detecting and protecting against error, fraud or other criminal activity;

* to enforce PictureRx's Terms of Use; and

* as otherwise set forth in this Privacy and Security Policy.

4. Changes to your Registration Information

If your registration information changes during your subscription to PictureRx, you may update the email address by emailing us at support@MyPictureRx.com and providing us with your new information.

5. Account Information is Only Seen By You

As described in the Terms of Use PictureRx will store medication and health information that you enter ("Account Information").

PictureRx uses your Account Information as follows:

* to offer the Service to you;

* to deliver information relevant to your health interests, such as offers for ways to save from third party product and service providers ("PictureRx Offers")

* to deliver administrative notices such as alerts and communications relevant to your use of the Service;

* for market research, project planning, troubleshooting problems, detecting and protecting against error, fraud or other criminal activity; and

* as otherwise set forth in this Privacy and Security Policy.

6. Account Information will not be disclosed

PictureRx does not sell, rent or disclose your personal Account Information. PictureRx discloses your Account Information only to you, third-party contractors who help PictureRx provide the Service to you, or as required by law..

PictureRx may anonymize or aggregate health data derived from Account Information and disclose such data only in a non-personally identifiable manner to:

* Advertisers and other third parties for their marketing and promotional purposes, such as the number of users who use a particular medication, or how many users clicked on a particular PictureRx Offer;

* Organizations approved by PictureRx who conduct medical research

Such information does not identify you individually.

7. Online session information and use is only used to improve your experience

When you visit MyPictureRx.com, we may collect technical and navigational information, such as computer browser type, Internet protocol address, pages visited, and average time spent on our Web site. This information may be used, for example, to alert you to software compatibility issues, or it may be analyzed to improve our Web design and functionality.

We may use third party service providers to help us analyze certain online activities. For example, these service providers may help us measure the performance of our online campaigns or analyze visitor activity on PictureRx.com. We may permit these service providers to use cookies and other technologies to perform these services for PictureRx. We do not share any personally identifiable information about our customers with these third party service providers, and these service providers do not collect such information on our behalf. Our third party service providers are required to comply fully with this Privacy and Security Policy.

8. External service providers will not be given your personal information without your permission

There are a number of separate products and services offered by third parties advertised by us on our site and through the Service that may be complementary to your use of MyPictureRx.com (e.g., insurers, pharmacies, doctors, etc.) and these constitute PictureRx Offers or ways to save. If you choose to use these separate products or services, disclose information to the providers, and/or grant them permission to collect information about you, then their use of your information is governed by their privacy policy. You should evaluate the practices of external services providers before deciding to use their services. These third party Web sites may have different privacy policies than PictureRx and PictureRx is not responsible for their privacy practices. If you click on a link to a third party Web site, PictureRx encourages you to check the privacy policy of that Web site.

PictureRx may present links in a format that enables us to keep track of whether these links have been followed and whether any action has been taken on a third party Web site. We use this information to improve the quality of the PictureRx Offers and customized content on the Service.

9. Bulletin Boards and other Forums on PictureRx

If you use a bulletin board or chat room on this Web site, you should be aware that any personally identifiable information you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in these forums.

10. Contests, Giveaways and Surveys

From time to time, PictureRx may offer you the opportunity to participate in contests, giveaways and other promotions. Any information submitted in connection with such activities will be treated in accordance with this Privacy and Security Policy. From time to time, PictureRx may also ask you to participate in surveys designed to help PictureRx improve the Web site. Any Personally-Identifying Information provided to PictureRx in connection with any survey will be used only in relation to that survey.

PictureRx may aggregate survey data and disclose such data only in aggregate and in a non-personally identifiable manner to:

* Advertisers and other third parties for their marketing and promotional purposes, such as the number of users who use a particular medication;

* Such information does not identify you individually.

11. Disclosure of your information to protect our rights or if required by law

Notwithstanding the foregoing, PictureRx reserves the right (and you authorize PictureRx) to share or disclose your Registration Information and Account information when PictureRx determines, in its sole discretion, that the disclosure of such information is necessary to identify, contact, or bring legal action against you if:

* You are or may be violating this Privacy and Security Policy or PictureRx's Terms of Use;

* to prevent potentially prohibited or illegal activities; or

* Necessary or required by any applicable law, rule regulation, subpoena or other legal process.

12. Your data may be transferred upon acquisition of PictureRx but only in accordance with this policy

Registration Information and Account Information may be transferred to a third party as a result of a sale, acquisition, merger, reorganization or other transfer (a "Transfer") involving PictureRx. PictureRx specifically reserves the right to transfer Registration and Account Information to a third party in connection with a Transfer. Should such a Transfer occur, we will use our best efforts to require that the new combined entity follow this privacy and security policy with respect to your personal information, as and to the extent required by applicable law and require that you receive prior notice if your personal information could be used contrary to this policy.

Back to Top13. You can transport or delete your data

Your data is yours. You can remove it anytime you want. When you request us to delete your account for the Service, your data will be permanently expunged from our primary production servers and further access to your account will not be possible. We will also promptly disconnect any connection we had established to your Account Information. However, portions of your data, consisting of aggregate data derived from your Account Information, may remain on our production servers indefinitely. Your data may also remain on a backup server or media. PictureRx keeps these backups to ensure our continued ability to provide the Service to you in the event of malfunction or damage to our primary production servers.

14. Cookies and Web Beacons are used to analyze site usage and improve the Service

"Cookies" are alphanumeric identifiers in the form of text files that are inserted and stored by your Web browser on your computer's hard drive. PictureRx may set and access cookies on your computer to track and store preferential information about you. PictureRx may gather anonymous information about you through cookie technology on an aggregate level only. For example, PictureRx may assign a cookie to you, to limit the amount of times you see a particular PictureRx Offer or to help better determine which PictureRx Offers to serve to you. Please note that most Internet browsers will allow you to stop cookies from being stored on your computer and to delete cookies stored on your computer. If you choose to eliminate cookies, the full functionality of the Service may be impaired for you.

We encode our cookies so that only we can interpret the information stored in them.

Web beacons are images embedded in a Web page or email for the purpose of measuring and analyzing site usage and activity. PictureRx, or third party service providers acting on our behalf, may use Web beacons to help us analyze site usage and improve the Service.

15. Your data is secure

Simply put, your data is yours and only you (through your Registration Information) have access to your data on the Service.

We use a combination of firewall barriers, encryption techniques and authentication procedures, among others, to maintain the security of your online session and to protect PictureRx accounts and systems from unauthorized access.

When you register for the Service, PictureRx requires a password from you for your privacy and security. PictureRx uses industry-standard 128 bit secure socket layer (SSL) encryption to protect data transmissions between your browser and our servers, such as your Registration Information for PictureRx.com or account credentials for a third party Web site.

Our databases are protected from general employee access both physically and logically. All Registration Information and Account Information is stored in an encrypted database, and all backup drives and tapes are encrypted with different keys.

We enforce physical access controls to our buildings.

No employee may put any sensitive content on any unsecure machine (i.e., nothing can be taken from the database and put on an unsecure laptop).

PictureRx is independently verified secure and private. PictureRx has been audited by Verisign for its security practices, by Truste for its privacy practices and is tested daily for any failure points that would allow hacking by ScanAlert, HackerSafe.

17. Our service ensures secure communications with encryption

From the time you submit your Login ID and Password, these communications between your computer and PictureRx are encrypted using Secure Sockets Layer (SSL3) technology. SSL enables client and server applications to communicate in a way that is designed to prevent eavesdropping, tampering and message forgery.

To support this technology, you need a recent version of an SSL3-capable, 128-bit browser, such as Netscape, Microsoft Internet Explorer, or AOL. These browsers will activate SSL3 automatically whenever you log on to PictureRx.

Look for the padlock! To ensure that SSL encryption is protecting your private communications, look for a small picture of a padlock on the browser frame. Another indicator is the URL prefix "HTTPS".

18. We use authentication to ensure that only you access your account

Authentication is the process you go through on PictureRx to access secure areas of our Website. This process takes place when you log into your account, the two key components of which are your Login ID and Password.

With regards to passwords, we maintain strict rules to help prevent others from guessing your password. We also recommend that you change your password periodically. Your password must be 6-8 characters in length. You are responsible for maintaining the security of your Login ID and Password. You may not provide these credentials to any third party. If you believe that they have been stolen or been made known to others, you must contact us immediately at support@MyPictureRx.com to request a change. We are not responsible if someone else accesses your account through Registration Information they have obtained from you or through a violation by you of this Privacy and Security Policy or PictureRx's Terms of Use.

If you have a security related concern, please contact us at support@MyPictureRx.com. We will work closely with you to ensure a rapid and personal response to your concerns.

19. We will notify you of any changes in this Privacy and Security Policy

If we decide to change our privacy and security policy, we will update the date upon which this policy, including those changes became effective from at the top of this policy and post those changes to this policy, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this policy at any time, so please review it frequently.

20. Protected Health Information

Organizations that use PictureRx are usually covered entities that are required to comply with the HIPAA law and regulations (Title II of the Health Insurance Portability and Accountability Act of 1996 (PL 104-91) and 45 CFR Parts 160-164). PictureRx, LLC is committed to working with its customers to help them comply with HIPAA and other laws governing privacy and security of health information. PictureRx will only use or disclose protected health information as permitted by its Business Associate Agreement, and as described in section 3, above.

20. Former Customers

If you are a former customer, we treat your information in the same manner that we treat information about our current customers.

21. Contact us if you have any questions or concerns

If you have questions, comments, concerns or feedback regarding this Privacy and Security Policy, send an e-mail to support@MyPictureRx.com.

PictureRx, LLC